Bitcoin saw a sharp decline in online chatter and search interest in 2025, even as the cryptocurrency hit new all-time highs before a major market crash.
At a Glance
- Search volume for Bitcoin dropped 32% in 2025, falling to 96 million X posts.
- Google Trends shows a steady downward trend after the November 2024 election spike.
- Influential advocates continued to post, but sentiment turned increasingly bearish in early 2026.
Why it matters: The data signals a shift in public engagement that could foreshadow future price volatility.
Search Trends Decline
Google Trends data spanning five years reveals that the surge in Bitcoin searches following November 2024-when Donald Trump won the presidency-was followed by a gradual decline throughout 2025. Only two modest upticks appeared in the second half of the year, largely tied to the 15th anniversary of Bitcoin Pizza Day and the moment when Bitcoin (BTC) briefly touched $120,000.
The most pronounced peaks in search activity occurred in January, coinciding with Trump’s inauguration and Ross Ulbricht’s pardon, and again in March when the Trump administration announced a Strategic Bitcoin Reserve. After March, the trend shifted toward a slow, steady drop.
Social Media Activity Drops
Bitcoin cypherpunk Jameson Lopp cited data from Jean-Christophe Gatuingt, showing that X posts containing the word Bitcoin fell 32% in 2025 to 96 million. The platform’s volume peaked in January, dipped in October, and remained low during the October 10 market crash that wiped out over $19 billion worth of leveraged crypto positions.
Despite the overall decline, certain periods saw spikes. In the third quarter, Adam Back, CEO of Blockstream, increased his posting activity during heightened fears of quantum computing affecting Bitcoin’s security.
Influencers Keep Posting
While overall X activity fell, key thought leaders maintained a robust presence. Michael Saylor, chair of Strategy, posted 1,268 times, with 97% classified as positive or neutral. Alex Gladstein, chief strategy officer of the Human Rights Foundation, made 9,445 Bitcoin-related posts, 23% of which were positive, largely tied to themes of personal and financial freedom.
These sustained contributions underscore that influential voices continue to shape the narrative, even as general public engagement wanes.
Sentiment Shift in 2026
A chart from Santiment, released on Thursday, highlighted a shift toward bearish commentary on Bitcoin between January 12 and 15, 2026, even though the price rose from $90,320 to $97,540 during that window.
The Crypto Fear & Greed Index mirrored this trend, remaining in the “fear” and “extreme fear” zones throughout 2026, despite price gains. However, CryptoQuant data shows that the 30-day Bitcoin Fear & Greed moving average crossed above the 90-day average, a short-term bullish signal as confidence overtakes longer-term caution.
Market Implications
The juxtaposition of falling search interest, reduced social media chatter, and a predominantly bearish sentiment suggests a cooling of mainstream enthusiasm. Yet the crossing of moving averages indicates that short-term optimism may be emerging.
Investors should note that while negative sentiment remains strong, the market’s short-term confidence is improving. This dynamic could influence trading volume and price movements in the coming months.
Key Takeaways
- Bitcoin search interest dropped 32% in 2025, reflecting a decline in public curiosity.
- Influential figures continue to post, but overall sentiment is increasingly bearish.
- Short-term confidence may be rising, as shown by moving average crossover.
The evolving landscape highlights the importance of monitoring both online engagement and sentiment metrics to gauge future market behavior.
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